REAL Tech
REAL is truly a technology-first company and it shows in their state of the art real estate agent-centric tech.
I’ve personally logged 1,000 hours in coaching time with real estate agents, specifically training agents on marketing and technology. I can say unequivocally that the technology REAL Broker offers is better than any Brokerage suite of tools I’ve ever seen.
A Unified Suite of Tools
At many Brokerages - even other cloud-based Brokerages, there is often a wide suite of tools offered, but often these tools are on different platforms, lack cohesion, and require multiple different systems, usernames, passwords, and can be a real headache to keep track of.
At REAL, you can truly run your business from a single application (reZEN) on your computer or the Mobile App.
REAL Broker App: reZEN
It all starts with the reZEN (pronounced ree-zen) app for for desktop and mobile app on Apple & Android.
From the app you can do just about everything needed to run your business including:
Manage all of your transactions from contract to close.
Get a recap of all of your previous transactions.
Contact your Broker/Transaction team related to any transaction.
Get insights into your revenue share and REAL Broker Stock.
Access the REAL Academy for training.
eSign documents and keep track of all of your files in one place.
Access your upline and downline within the company and view insights into your revenue share income.
Each transaction gets a dedicated checklist that you and your Broker/Transaction team can see in real time and collaborate on together.
Your Broker/Transaction team can view your contracts and transactions and even make helpful agreed upon changes dynamically to save you time.
Other Cool Things You can do with reZEN:
Deposit commission checks
Interface directly with Title & Mortgage on any transaction in one place.
On each transaction, chat internally with your Broker, Transaction Team, or other agents that are part of the transaction by tagging them.
Access a personalized wealth plan that helps you strategize for the future and make financial projections based on your current production.
Each transaction has a unique email address. To add a document to a transaction, simply email the document to the unique email address and it will be uploaded automatically.
Access smart AI tools that interface directly with your own data inside the app.
Lofty is widely regarded as one of the best suite of real estate marketing tools in the industry. REAL Agents get the enterprise version of Lofty which normally retails for over $400 for only $40 per month.
The features Lofty offers are a must for any serious real estate agent:
★ Robust CRM with unlimited Leads/Contacts
★ Cusomizable IDX Website with lead generation tools
★ Unlimited email sends
★ 500 free Texts/Calls per day
★ Customizable Lead Routing & Scoring
★ Automated Social Media Marketing
★ CMA & Listing Tools
★ Digital Advertising Suite (run ads on Facebook & Google)
★ Full suite of property mangement tools
★ Lead generation campaign management - option to partner with a lender to offset the cost of the campaigns.
★ Postcard and other snail mail campaigns created directly from the CRM